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Sirona Dental expanding cooperation with Finnish Oriola

The Sirona Group, based in Bensheim, Germany, the leading global manufacturer of dental equipment, is expanding cooperation with Oriola Oy, a healthcare products marketer and pharmaceutical distributor headquartered in Espoo, Finland. Oriola is the marketer of the Sirona range of high tech equipment for dental medicine in Sweden and Finland since 1999, and the Baltic countries as of early 2001. Sales by Oriola have shown good growth during the past two years. Sirona today announced its intention to extend cooperation with Oriola as a preferred partner covering most Scandinavian markets and the Baltic countries. A Letter of Intent was signed about the plans recently.

As part of the deal, Oriola will start up a marketing company in Denmark for dental care products in the very near future. The new company Oriola A/S Denmark will be the exclusive distributor of Sirona Dental Systems products and spare parts in Denmark. A fairly quick start for the business operations can be anticipated.

The relationship with Sirona well supports Oriola's goal to strengthen its foothold within its home base, i.e. Scandinavia and the area surrounding the Baltic Sea. Oriola aims at product representation agreements that allow it to provide its clients with competitive quality benefits resulting from a high service level that can be reached throughout the geographical operating region by sharing the resources in technical service and product consultancy in areas requiring specialty knowledge.


Sirona is a manufacturer of dental equipment with world-wide presence. The product range includes four main lines: treatment units, dental x-ray, instruments and dental CAD/CAM, thereby covering practically the whole range of equipment and services for dental practices and clinics.


Oriola is one of the leading pharmaceutical distributors and marketers of healthcare supplies and equipment in Finland and the neighbouring markets. The comprehensive product and service portfolio comprises the needs of the entire healthcare sector broadly. The company has subsidiaries in Sweden and the Baltic countries.

The wholesale and marketing operations of Oriola comprise thousands of acclaimed branded medical equipment and supplies. In dental equipment and supplies Oriola is the leading Finnish company having recently been resolutely expanding its operations in Sweden and the Baltic countries. The next step is now Denmark.

Contact persons


Seppo Morri, President
phone +358 10 429 2211

Jouni Pohjonen, VP, Medical and Technical Sector
phone +358 10 429 4700, mobile phone +358 50 429 4700.

Rafael Scherer, VP, European Sales
phone +49 62 51 16 22 33