Orion is campaigning in pink for girls
2 Oct 2014 | With their Let's move for girls campaign, Orion is encouraging its personnel to exercise and raise money to girls' education in developing countries.
Orion is currently running a campaign called Let's move for girls, the proceeds from which are donated to support the Ministry of Foreign Affairs' initiatives related to Plan's Because I am a Girl campaign. The campaign is promoting the education, protection and health of children in developing countries.
Orion's employees have participated in the campaign actively by jogging, working out at the gym and with various types of functional exercise.
President and CEO Timo Lappalainen says that Orion wants to support Plan's efforts for the children of the world and by doing so implement their social responsibility. Orion is also involving their personnel in the implementation of their corporate responsibility.
"Our core business at Orion is to build wellbeing. This campaign is an excellent tie between that task and a globally significant issue. Educating girls is known to have a direct link to improving the standard of living."
The Let's move for girls campaign began already in the spring. One third of Orion's personnel participated in the first part of the exercise campaign with enormous enthusiasm, and the campaign was even more successful than expected. Two hundred girls got to go to school thanks to the exercise efforts of the Orion personnel. In the spring, the exercise was done individually, but now it's a team effort. In Turku, for example, weekly coffee breaks have been replaced by exercise breaks and various workout challenges as teams are collecting workout credits.
Pink on the outside
The campaign culminates next week with the United Nations' "International Day of the Girl Child". Communal exercise break drives will be organised during the week at each of Orion's six locations, and their offices in Espoo, Salo and Turku will be lit up with the campaign's signature colour pink. Timo Lappalainen might also be seen wearing pink.
"I will be travelling during the campaign week, and I will have something pink in my luggage," Timo Lappalainen promises.
The target amount of Orion's campaign, EUR 45,000, has been achieved by working out together. Timo Lappalainen has been in the front lines encouraging the employees to get from their sofas to the running tracks.
"I am also challenging the rest of the Finnish business life to take part in the campaign."
Plan's workplace wellbeing campaign is aimed at businesses and encourages them to improve the wellbeing of their employees as well as that of girls in developing countries. Orion took up the challenge in the beginning of May. Orion has been Plan's corporate partner since 2011.
Pictures of the pink buildings and the events at Orion are uploaded to our material bank in the course of the week.